I received a rather pleasant email from graphic designer, Martin Hiller. He is the designer in charge of the media magazine as well as being responsible for some other exciting clients such as Nedbank and the Mail & Guardian. He told me that after reading my blog, he found that although the context in which he was designing did not allow for much ‘unconventional typography’ to be used, he was playing around with how ‘conventional’ typefaces could be used in more ‘unconventional applications’.
Martin went on to say that he was more aware of the typography he was using and found that he wanted to come up with more ‘typographic solutions’ as aposed to just ‘normal’ image & typography layouts!
Below is an example of a layout he has done for the Mail & Guardian, using ‘conventional’ typography in an ‘unconventional’ way!
