On the heels of designing my own typefaces, I looked into logotypes and considered, would popular brand names convey a different message about their brands if they were to be designed in a unconventional typeface? My outcome, I would say it would depend on just how much you deviate from the original typeface. What are your thoughts?
Below are my two examples…
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Interesting concept. mmm actually never thought much about this, but I guess that we are so used to seeing these in their typefaces and that a new one makes it seem odd.